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Inside Amazon's $50B ads business 💰 and Shopify entering the mix in a big way 💥

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27% growth 📈.

$50B of revenue 💰.

No signs of slowing down.

These are just a couple of stats on Amazon’s ads business from their latest earnings blowout. Did you know that on top of that $50B of ads, they also took a cut of the $250B of goods that were sold on Amazon? This is a flywheel any business would be envious of: take a cut promoting goods and take a cut selling those goods.

But how'd they build such a massive ads business with this flywheel and how does it all work? We brought Adam Epstein, an authority on Amazon's Ads business, onto the podcast to explain.

We dive into the "Amazon Sales Tax", how they make money from ads, the impact on retail media, and much more.

Sit back and enjoy our conversation with Adam on this week's Taking Inventory. Listen, follow, and give us a 5-star rating on Spotify, Apple, or wherever you listen to your podcasts.

Shopify solidifies itself as a new ads giant

Taking Inventory’s very own James Borow spoke with Business Insider this week about Shopify’s latest ad product launch and what it means for merchants and ad platforms.

Shopify is launching an ad product that takes a page from Meta's playbook

"Shopify is going to become one of the largest advertisers in the world…The Shopify campaign manager is going to become the equivalent of the e-commerce Facebook ad manager.”

www.businessinsider.com/shopify-is-launching-a-tool-that-buys-meta-and-google-ads-for-merchants-2024-2

Payments continue to be the new cookies

Shopify’s announcement shows that they’re getting serious about ads. Owning the merchant relationship and the transaction layer gives them a lot of leverage in the new ads paradigm.

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