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- Religion and Ads, the unlikely pair with a lot of potential
Religion and Ads, the unlikely pair with a lot of potential
If “everything is an ad network” as Eric Seufert says, I’m not sure Religion would have been top of mind. But that’s exactly what Steve Gatena, CEO of Pray.com has in mind. He’s quietly built the #1 app for faith based content in the world and is now tackling an ad-supported model for the app. Listen to our conversation about the inception of Pray.com, what drives Steve and his co-founders, and how ads can actually be additive to Pray.com’s mission.
Sit back and enjoy our conversation with Steve on this week's Taking Inventory. Listen, follow, and give us a 5-star rating on Spotify, Apple, or wherever you listen to your podcasts.
Walmart + Vizio, a match made in retail media heaven
Buying Vizio immediately gives Walmart more inventory (they’re now an RMN with CTV), more data (viewing behavior), and strengthens its payments data to close the loop from in-store, online, and now streaming. They already own the merchant relationships and that gives them access and leverage that most other ad platforms don’t have.
Merchant relationships = 💰. While a threat to $AMZN, the biggest loser here over time IMO is $ROKU.
— Jamesborow (@JamesBorow)
1:46 AM • Feb 14, 2024
Get the presentation from Hawke Media’s ‘Transforming Commerce with AI’ Webinar
If you missed Daniel’s presentation on the Hawke Media webinar, here’s a link to view the full recording. If you want a copy of the presentation, reply to this email with “Give me that deck!” and we’ll send it to you.
Here’s a taste of what you can expect:
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